AHMED, Junaid; AHMED, Waseem; HUSSAIN, Fawad. Exploring the Mediating Effects of Emotional Arousal and Perceived value in the Relationship between Artificial Intelligence and Customer Purchasing Intentions. Business & Economic Review, [S. l.], v. 17, n. 2, p. 69–100, 2025. DOI: 10.22547/BER/17.2.4. Disponível em: https://bereview.pk/journal/index.php/ber/article/view/350.. Acesso em: 29 apr. 2026.