REZA, Fariha; AMIR, Huma. Essentiality of Non-essential Purchases for Digitally Influenced, Bottom of Pyramid Customers. Business & Economic Review, [S. l.], v. 12, n. 4, p. 71–96, 2020. DOI: 10.22547/BER/12.4.4. Disponível em: https://bereview.pk/journal/index.php/ber/article/view/288.. Acesso em: 29 apr. 2026.