ZAMAN , Khansa.
Which Generation is more Environmental Consciousness? A comparative study of Generation Z & Millennial to predict effect of Digital Ads on Green Buying Decisions .
Business & Economic Review, [S.l.], v. 14, n. 2, p. 113-134, oct. 2022.
ISSN 2519-1233.
Available at: <https://bereview.pk/index.php/BER/article/view/450>. Date accessed: 20 apr. 2024.