REZA , Fariha; 						AMIR , Huma.
 Essentiality of non-essential purchases for digitally influenced bottom of pyramid customers .
<strong>Business &amp; Economic Review</strong>, [S.l.], v. 12, n. 4, p. 71-96, dec. 2020.
ISSN 2519-1233.
Available at: &lt;<a href="https://bereview.pk/index.php/BER/article/view/359" target="_new">https://bereview.pk/index.php/BER/article/view/359</a>&gt;. Date accessed: 24 apr. 2024.