%A Gul , Saleem %A Nouman , Muhammad %A Taj , Aamer %A Ali , Shahid %D 2015 %T Towards an Understanding of the Complexity of Creative Efforts: A Conflict and Negotiation Perspective %K %X This paper examines movie projects from the perspective of organizational complexity. Drawing on qualitative data collected from production efforts within Pakistan's movie industry, this paper argues that there are causal relationships between the themes of quality, money, rework, malpractice, delays, and cancellations. Furthermore, feedback loops are present between the themes of ‘quality, money, and rework' and ‘quality, money, and malpractices'. These loops are consequential in that they often lead to contract cancellation, although the cause of cancellation is different in each case. Whilst the importance of these loops cannot be overstated, we argue that these concepts emphasize the non-linear, emergent, and stable/unstable nature of creative efforts %U https://bereview.pk/index.php/BER/article/view/102 %J Business & Economic Review %0 Journal Article %P 53-70%V 7 %N 2 %@ 2519-1233 %8 2015-10-30