COVID-19 Emergency and Changes in the Usage Intention of Mobile Banking Services in Pakistani Peri-Urban Areas

  • Shakeel Ahmed
  • Farah Naz
  • Sohail Aslam

Abstract

This study demonstrates the usage intention of mobile banking services by Pakistanis living in peri-urban areas of Punjab in the time of COVID-19 emergency by adapting the technology acceptance model (TAM) and technology model of readiness (TR). Understanding the relationships between the determinants of usage intention helps the management of Pakistani banks to run the gamut in its mobile banking services in Pakistani outskirts even when the COVID-19 pandemic is over. To test this relationship, data was collected (n=392) from the four largest cities of Punjab by using convenience sampling techniques. The data was analyzed by hierarchical regression using SPSS 19. The results indicate that the proposed model verified the effect of Positive TR (Optimism, Innovation) and hostile TR (Insecurity, Discomfort), perceived usefulness and behavioral intention towards the use of mobile banking, especially in the period of COVID-19 pandemic. It appears that the COVID-19 pandemic has changed the psychological processes of people living in peri-urban (Lahore, Faisalabad and Multan) and outskirts to use mobile banking services continuingly. This research examined the perception of people living in the peri-urban areas of Punjab, Pakistan, to use mobile banking services for initially applying the Technology Readiness acceptance model (TRAM) with distinct roles of Technology readiness. Furthermore, mediating effects of perceived usefulness are determined between TR and Behavioral intention regarding the use of mobile banking.
Published
2022-04-30
How to Cite
AHMED , Shakeel; NAZ , Farah; ASLAM , Sohail. COVID-19 Emergency and Changes in the Usage Intention of Mobile Banking Services in Pakistani Peri-Urban Areas . Business & Economic Review, [S.l.], v. 14, n. 1, p. 47-72, apr. 2022. ISSN 2519-1233. Available at: <http://bereview.pk/index.php/BER/article/view/443>. Date accessed: 20 may 2024.
Section
Articles