KFC Gaming
Officially Launches the KFConsole in partnership with Cooler
Master
[17:00 GMT 22nd
December 2020, London] KFC Gaming have today announced the
official launch of the KFConsole in partnership with Cooler
Master.
The Bargain Bucket-shaped machine features
the world’s first built in chicken chamber, which is kitted out to
keep its contents hot, ready for consumption during intense gaming
sessions.
The console is fitted with a unique, custom
built internal cooling system to extract system heat through around
the outside of the chicken chamber, ensuring that the hardware is
kept at a regular core temperature while simultaneously delivering
a piping-hot meal.
The KFConsole campaign began on 11 June, when
it went viral just hours after posting on the KFC Gaming Twitter
channel, gaining 11 million organic impressions globally on the
company’s Twitter page. Since then, KFC Gaming has won numerous
awards for its initial teaser campaign, which earned global
recognition across the gaming and wider mainstream communities.
‘Moving forward from our initial teaser
campaign earlier this year, we’re so pleased to finally give the
fans exactly what they wanted; making the KFConsole a reality’ said
Mark Cheevers, PR & Social Media Lead at KFC UK & Ireland. ‘We all
know the console war is vicious, but we’re very confident in the
KFConsole as our flagship entry. This machine is capable of running
games at top-level specs, all on top of keeping your meal warm for
you to enjoy during your gaming experience... what’s not to like?
If Sony or Microsoft want any tips on how to engineer a chicken
chamber for their efforts next time, they’d be welcome to get in
touch.’
The KFConsole is now a reality, thanks to a
key partnership with a global hardware manufacturer. After recently
teaming up with Cooler Master to develop the console, there were
multiple stages of the development process which included custom
built casing, creating the unique cooling system and integrating
the signature chicken chamber.
‘When we were approached by KFC Gaming to
make the KFConsole, we jumped at the chance to get involved and
enter the console war' said Stephen James, Global PR &
Influencer
Manager at Cooler Master. ‘The KFConsole has
been custom built with the gamer at the front of mind. The last
thing we want is anyone to go hungry while playing!’
Keep up to date with the latest information
by visiting the KFC Gaming Twitter channel at
https://twitter.com/kfcgaming
PR Contact: Samuel Jones - sam.jones@kairosmedia.com
Stephen James - Global PR & Influencer
Manager, Cooler Master Mark Cheevers - PR & Social Media Lead, KFC
UK & Ireland
Notes to
Editors:
Kairos
Media
We are a full-service gaming and esports
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To find out more about Kairos Media visit
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@KairosMedia.
KFC
In 1952 Colonel Harland Sanders opened the
first KFC restaurant in Utah. Since then, his perfectly crafted
Original Recipe chicken and its secret recipe of 11 herbs and
spices has become famous all over the world, and today we have over
900 restaurants across the UK and Ireland.
The Colonel was all about doing things the
right way. That means our chicken is delivered fresh from farm to
restaurant in 48 hours. It’s prepared carefully by hand
in-restaurant by trained cooks, using the very best chicken reared
to strict welfare standards. In July 2019 we took the next big step
in our welfare journey and signed up to the Better Chicken
Commitment, a set of six criteria that have been designed to
improve the lives of all chickens within the KFC supply chain, by
2026. That’s what makes our food so finger lickin’ good.
The right way also means serving fresh proper
food, packed with flavour. So, we’ve worked hard to make
nutritional improvements across our menu, so our fans have as much
choice as possible, and we’ve committed to removing 20% of calories
per serving by 2025.
The Colonel also believed in feeding promise,
wherever it’s found. So that’s why we invest heavily in the
development and careers of our 27,000 employees – we were the first
restaurant to launch an honours degree. And since its 2015 launch,
our KFC Foundation has paid out grants totalling £5 million to our
charity partners who are passionate about developing and nurturing
young people across the country.
To find out more about us visit
www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and
Instagram @kfc_uki.
About Cooler
Master
Cooler Master is a global computer components
and peripheral company with a 27-year track record in releasing
innovative products that truly advance the industry. We are driven
by a passion for the things that make building a PC such a unique,
rewarding experience, and sustained by a vision that we can
reinvent the way these machines are designed, made and used. From
our landmark release of the first ever aluminum PC case to our
groundbreaking switch to the modular format,